Eco-Friendly products - where to find?


Does anyone know about eco-friendly household products here? In particular I am talking about dish soap, laundry detergent, paper towels and other household cleaning products. PARTICULARLY in particular, I am looking for laundry detergent as I might be a little anal about how I do laundry.

I'm thinking seventh generation/whole foods 365 types of products (obviously those brands do not exist here). Did not know if 1) they might be found, and 2) where to look. Google was not so helpful.