carride
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The original story
noticias.perfil.com
And the recent English republication
batimes.com.ar
Once again, as in Kirchernite years, the state advertising spend is being used to reward friends and to discriminate against and pressure the outlets who dare do their job. Milei’s “pauta cero” only applies to the latter.
…
The La Política Online website has also drawn attention to Rafus’ role and proximity to Caputo. According to that medium, brothers Jorge and Tomás Noguer, owners of the Tonal consultancy firm, are used to outsource the distribution of state advertising commanded by Caputo. The middlemen for this type of manoeuvre collect a commission which is around 15 percent, but which may be even higher, according to sources.
Why outsourcing, if the government already has Télam as a publicity distribution agent? If the news agency was not closed altogether, it was precisely to keep in that role.
La mentira de la "pauta oficial cero" de Javier Milei
El Presidente incumplió su promesa de “pauta cero” y repartió casi $ 130 mil millones entre los medios amigos. La discriminación a Perfil y el rol de Santiago Caputo.
noticias.perfil.com
And the recent English republication
‘Pauta cero'? – No state advertising is a lie that suits Milei
President Javier Milei took office vowing not to dish out any state advertising to media companies, but the La Libertad Avanza leader has broken his promise. Some 130 billion pesos have been dished out, via state bodies and firms, to friendly outlets.
batimes.com.ar
Once again, as in Kirchernite years, the state advertising spend is being used to reward friends and to discriminate against and pressure the outlets who dare do their job. Milei’s “pauta cero” only applies to the latter.
…
The La Política Online website has also drawn attention to Rafus’ role and proximity to Caputo. According to that medium, brothers Jorge and Tomás Noguer, owners of the Tonal consultancy firm, are used to outsource the distribution of state advertising commanded by Caputo. The middlemen for this type of manoeuvre collect a commission which is around 15 percent, but which may be even higher, according to sources.
Why outsourcing, if the government already has Télam as a publicity distribution agent? If the news agency was not closed altogether, it was precisely to keep in that role.
