Cocu

Redpossum

Redpossum

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There's been much talk about Boulangerie Cocu, and deservedly so. The pancitos de tomates deshidratos con rosario are divine.

So this morning as I was ordering, I asked the young woman behind the counter what Cocu means. She replied, "Cuando tu esposa tiene un novio, estas el cocu", I held up two fingers behind my head and said, "ah, sí, los cuernos". She giggled and nodded.

Apparently it's the equivalent of the English word Cuckold when used as a noun, definition #1 in the linked reference.

Now why in the name of Dante's seven hells would they use that name for a bakery?
 
I also wonder why they chose that name (and they are French)?
Why not "Les belles miches" or "Le gros bâtard" :p
 
frenchie said:
I also wonder why they chose that name (and they are French)?
Why not "Les belles miches" or "Le gros bâtard" :p
Click to expand...

Hahahaha, for those who don't get the joke, a batard is like a fat baguette.

And hey Frenchie, what's the Alt-code for that A with a chevron overhead?
 
The name doesn't matter, love their bread, and even more Le Pain Quitidien.
Nancy
 
I think in Mexico, you call him Sancho. Or is this just in south Texas?
 
camel said:
I think in Mexico, you call him Sancho. Or is this just in south Texas?
Click to expand...

Sancho is your wife's boyfriend, yeah. We have that in San Diego, too.

And Nancy, I totally agree. Everything there is wonderful, the bread, the coffee, the desserts, it all rocks hard. I was just enjoying the word games, because that's how I am ;)
 
There's a bakery off Montivideo, I think it's on Arenales, called "Las Dos Esclavas". A clothing line and store called "Hey, McFly" (the blog talks quite a bit about Back to the Future and Bill Murray). I remember a clothing store out in Belgrano that had the name of something like "F__K the Idiots" (wasn't that, but it used the "F" word, just can't remember who was "F'd")

I've seen some pretty wild names here and often find it quite amusing, if not a marketing nightmare in many senses.
 
The reason they use that name for the bakery is bakers usually leave their homes very early in the morning (4 or 5am) to make the bread and leave their wives home alone. So traditionally in France they are said to be "cocus". There's a very famous movie in France called "La femme du boulanger" that pictures precisely that: http://en.wikipedia.org/wiki/The_Baker's_Wife_(film)
 
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