Mr. Almeida justified his prices by comparing Sugar and Spice to Pepperidge Farm, a high quality American manufacturer of cookies which has fairly recently entered the Argentine market. Without getting into a quality comparison, I'd like to ask Mr. Almeida how much import taxes are for Peperidge Farm? International transportation, middlemen and import taxes must be substantial. Sugar and Spice do not have to deal with this. This being the case I don't understand how Mr. Almeida can compare his prices with those of Pepperidge Farm.