That price is for new accounts, does nor regularly apply for current ones BUT is the argument you normally use to force their hand.
The practice of threatening to close the account or switching names of it for the same location is a practice as old as their internet/cable services: 25+ years, i'd say.
I've been a customer since they appeared in the market. Switched briefly to Directv in the early days but the service was horrible, no tv in clowdy or rainy days . The days where the TV serrvicevice is most welcomed.
Their explanation, back then, was they were using an old obsolete satellite and the LOS was poor.
Iz