The history behind the removal of Argentina’s version of ‘Aunt Jemima’

MilHojas

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The Blancaflor label used a Black woman kneader, a smiling Sambo-like figure with enlarged white lips and a flyaway pigtail braid. Recently, Blancaflor decided to change its logo, after using it since 1956, and replace the packaging image with two (White-appearing) hands mixing the flour.
 
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