It's Snowdonia, from Wales I believe. They have several colored packages (black, orange, yellow and green) though I don't know what that signifies. I think one is 'ahumado.' I've never heard of the brand so I can't vouch on authenticity. Think it was about $20,000 pesos last I saw. I've also seen their very tiny jars of Chutney at that same Jumbo. The price I remember being more than I could stomach for a few teaspoons full.Do you happen to remember the brand name of the imported cheddar at Jumbo?