Since the conversation has included a few like/dislike comments about Starbucks, here, I believe, is the definitive quote:
The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino.
I've had good coffee in BAires, and I've had bad - none of it in Starbucks.