Yes, really. I have some pics on my phone from Specs liquor store in Texas from my last trip of:
Rutini Malbec $13.99
Luigi Bosca DOC Malbec $18.99
Salentine Reserva Cab. Sav. $16.99
Trivento Malbec $9.99
Not much cheaper, but cheaper..
I admit, there isnt the variety there as here...