Hm...
Isn't Illy just stamping their logo on coffee from Brazil or Colombia? Well, here's what Wikipedia has to say about it (
here):
"Since the end of the 1980s, illy has not purchased green coffee from the international commodity markets, but directly from the source. illycaffé exclusively purchases coffee of the Arabica species, in particular from Brazil, the largest producer worldwide, but also from Colombia, India, and countries in Africa and Central America."
I'm sure the Illy folks know their stuff and get their hands on the best coffee, but it seems a bit silly to use a European middleman to get one's hands on good coffee on the continent where most of it comes from.