I would argue that compared to what professional translation costs elsewhere, they are quite affordable here. Normally priced per word. As with many things, such as web development, there's a massive difference in what professional services cost and what laypeople think they should cost ;-) (and no, I don't do either for a living)
If it is basic content and you're looking for a deal, then I would recommend checking out something like odesk and translators living places far less expensive than here.