The best thing about Miami is its 'Brand', the way its portrayed around the world.
Miami's image had been "Heavens waiting room", referring to the seniors that went there to wait out their final years living cheaply and near beaches.
But once the Narcos arrived in the 70's and their lives were glamorously portrayed by Don Johnson in "Miami Vice" and Al Pacino in "Scarface", "Miami" became synonymous with a place where poor Latin Americans can quickly acquire Ferraris, mansions, Armani suits and girlfriends life Michelle Pfeiffer.
Today, just as "Silicon Valley" means place of technology, and "Hollywood" refers to the movie industry, "Miami" continues to mean night life, yachts, celebrities, parties, fast cars, flashy jewelry and most of all: opportunity for Latins to live the good life.