In much of the developed world, except Argentina, Spain, Italy - coffee is offered as light/medium/dark roast (dark includes such things as espresso roast).
These correspond to the color of the coffee - light brown, medium and dark brown. The argument for light roast coffee is that it has more flavor.
Italy has a tradition of dark roasted coffee, usually robusta beans, and espresso. That seems to have been copied here. What I have seen is intensivo and suave coffee