It's also known as tradition. In Argentina, it is unheard of not to go on vacations in January. You save every penny, no matter what, to do so. And city dwellers will give up anything to go to the seashore, drive in traffic ridden highways over 5 hours, even if for just the weekend. It is imbedded in the Argentinian. It is their way of life.
That's my very point....is it not about time they change?
Another example happened the other day highlighting the problem. The security camera/alarm system in the quinta went down. We gave the chap who runs the business and installed it a call...he didn't answer. Sent him a Whatsapp...he didn't answer. I'm willing to give him the benefit of doubt at the moment but if it turns out he's away on holiday not giving a monkey's about his customers we're going to tell him to to sod off.