Macri is the winner on this election, clearly. But do not underestimate the Ks, not because of Scioli, not because the social plans, AUH, continuity of the model, etc, just because they are in power, they have a lot of power, media, resources of all kind, they can make and deny any "operacion politica", despite they couldnt revert the one on Anibal.
There still is a lot of credibility on Ks speeches, not only for K supporters, but for the rest of the society. Lets look some issues like debt and vultures, or the dictatorship, or the "Clarin miente" that did change the vision of the society towards them.