Yes, they have tried, but not enforced the QA, which makes the whole difference.
Unregulated ISI leads to low quality and and high prices, because the companies fall asleep in a 'no competition' internal market. They must be forced to prepare for an open market.
False ISI has also been used to reduce unemployment - employing superfluous worker for no other reason, a perfect mistake, which was not made in Turkey, where unemplyment stayed at app. 45% during the ISI period.
The US used ISI (called protectionism) a century ago and it seems to have worked fine.
ISI also seems to work in Brasil.