Quiet American help to the Chilean Miners

[jez]

http://www.grindtv.com/snow/blog/21217/oakleys%20donation%20to%20chilean%20miners%20worth%2041%20million%20in%20exposure/

Doubtless there's philanthropy involved, but plenty of others just saw an opportunity to grab some media exposure.

33 pairs sunglasses @ u$s 400 each (retail) = u$s 13,200 total - I doubt the manufacturing costs are more than u$s 20 each?

based on the donation of the 33 pairs of sunglasses "the company received the equivalent of $41 million worth of television advertising" quote from:http://www.grindtv.com/snow/blog/21... chilean miners worth 41 million in exposure/

Their marketing team is worth every penny!