Since my hijacking efforts were thwarted...
Back during Macri's last re-election campaign, Señor Durán Barba was on TN (a friendly forum if there ever was one) and was asked about the PRO campaign strategy. As he explained, he was a big admirer of US presidential campaign strategy, especially the tactics followed by Mark Penn for the Clinton presidency. When asked what he felt Macri could offer the people of Bs As, he said that their research showed that people wanted positive attitudes and lots of colours (thus the change in the Macri campaign from the Tonka yellow and black to the confetti motif).
Meanwhile, I was watching this whole interview in a villa in Soldati where the main thoroughfare had just flooded for three days because there were utterly neglected sewers and no public works. But sure, what the people want is pretty colours to look at. This was about the time my D-B related barfing fits started.
In the last debate this cycle between Filmus, Michetti and Pino, Solanas and Filmus both came out swinging with at least some kind of arguments, while Michetti was so obviously coached she could only rattle on about positive attitudes and being likeable. And I could just see it: the whole PRO/D-B strategy is to turn this into a Mark Penn US style political landscape. In the US people have no idea what candidates stand for and vote on personality and "likeability". Argentina has not been fully infected by that disease. Yet.