I currently have a digital marketing consulting company and have quite a bit of knowledge about this issue. Some suggestions:
- Have you considered wordpress for your site (the software you download, not the online blog)? Wordpress you say? Wordpress is probably the best medium for SEO and SEM. Google loves Wordpress. And, there are some amazing themes out there you can purchase for 50 to 200 dollars, some that are made for hotels. You can then learn a bit about wordpress and start customizing your theme. The advantage of wordpress is that once your site is finished (you do it yourself), you have the ability to edit it yourself immediately. Our clients have to make changes, and this often means going and asking the webmaster to do the changes all the time because the page is in html, and you don't know html. Also, a lot of web designers claim they know how to make SEO friendly sites, but they really don't. And you have to first decide what keywords you are going to be targeting, and then add the right meta tags, etc. The nice thing about wordpress is that you can download SEO plugins, and a plugin for just about anything. Also, you're going to get a web designer to design your website, make it in html. Make sure the site is NOT made with flash as google will penalize you. Don't make any links with flash either (but flash elements are fine). Try to put a massive, and I mean massive, amount of content on your site. Lots of text, photos, videos, etc.
- Remember your focus should not just be to have cool looking site. You can have the most awesome looking site ever, but if no one sees it, what good does that do you? Focus instead on researching what you need to do to design a site ready to be positioned in Google. Make sure your home page is killer. Fill it with a lot of content, especially a lot of text. Make your text of good quality. If you decide to do Adwords, and you have a high bounce rate (your home page is not good and people stay very little on your landing page), Google will lower your quality score and thus lower your Adwords position. Focus on your home page more than anything else on the site. Research a bit about what Google likes. For example, if someone has to click four times to send a contact form, Google will penalize you.
-If you are mainly going to market to customers here in Argentina, choose a .com.ar domain. If it is to people all over the world, choose a .com domain. You can register a .com.ar domain for free and get it done in a couple of weeks.
If you need a recommendation for a web designer, or have other questions, I can give you one that I know who has years of experience and did a great job with a site I requested a few years ago (send me a private message). He was quite reasonable. However, I am regretful I didn't make it with wordpress!!