By the way, if you are looking for authentic pizza, I strongly recommend Partenope in La Lucila ( member of the Napoletan Pizza Asociation ) its owner is from Napoli.
He wouldn't speak to me in Italian, he is 2nd generation as a minimum. He traveled to Italy a lot, though.
it does seem you only care about the spelling when it´s your culture they´re talking about...
Italian cuisine is all about caring: caring your product is of the correct variety, in the correct amount, in the perfect proportion with all of the others, and cooked to give its best. If you don't spell the name right, I assume you will put the same care when making your recipes.
Nobody said an uneducated person can't cook, but when you are marketing yourself as an authentic Italian place, claiming your place was established long time ago, framing pictures of your home country,... and then you can't even spell the 20 dishes you've been making for 100 years?!
I'll give you an example: I went to the startup meet up at La Accademia della pizza downtown. I saw it from the outside, there was something about "been here since 100 years" and I was "Wow, so cool! It looks like a genuine place".
Then we entered, and I started watching the pictures and signs hanging on the walls... And it all looked like a setup, like in a movie. I started reading the signs in Italian and they were signs who didn't make nor laugh nor meant nothing, with spelling mistakes as well. I went to the bathroom and the sign on the men's bathroom stated an odd word, at the point that I had to see the women's door to understand that the other one was the men's bathroom.
I went downstairs and I watched at the food served at the other tables and I was like "What is this?" "What could be that?", etc.
It was a fake. It was all stages to lead you to think you were in an authentic Italian place, but instead you were eating the usual Argentinian craps.
How would you feel in an "authentic NY cuisine" place if it had lame signs in English, a menu where nothing sounds correct, and there are pictures of Seattle's needle?! And where your hamburger was served fried in oil and with chimichurri on top?!