What does that even mean? Since when do "the people" set the standard for what is acceptable journalism is and what isn't? It is certainly the people's responsibility to demand more out of their politicians, but the standards for any profession are generally set by the professionals themselves.
The problem here is most certainly the press and those individuals here who consider themselves journalists. You have some good ones, like Luis Novaresio (the journalist who moderated the debate) or Débora Plager. You also have a lot of rotten apples who lie and/or propagate lies, such as Lanata, Bonelli, Nelson Castro, María Laura Santillán, etc.
We have a similar problem in the U.S. with the media, but fortunately, not every source of media has become FOX News and several (conservative and liberal outlets alike) still believe in integrity -- even some elements of FOX News, such as Shepard Smith or Chris Wallace. Here, there's very, very little journalistic integrity or quality journalism, and if you think there is, you should try Googling some of the lies they're feeding you.
I respectfully disagree with you that it is 100% the press' fault, not that the press has no responsibility.
The people do indeed set the tone by what they allow, what they buy, what they want. While the professionals do indeed set the professionalism by which they operate, the less they are called on it, the more they know they can get away with what their customers allow. If the people buy sensationalism and exaggeration and downright lies, the business of the press will accommodate it. Make no mistake that journalism is not just about some pure ideal, no matter how much it is taught that way in journalism school - it is a business or no one would make a living at it.
They are part of The People as well, not some supposedly separate organ that somehow naturally knows right from wrong and because they are "journalists" which somehow makes them automatically in tune with truthfulness and integrity. Their overall tone and integrity and truthfulness (or lack thereof) are symptoms of the society and what that society allows and accepts. The problem is the society that continues to elect "saviors" to office. The problem is the society that produces journalists who lie and a society who doesn't think critically about what they read - no matter what society we are talking about.
The problem begins with what parents allow in schools, here, as an example. What parents allow their children to do, the way they act, with what seems to me to be very little push from the parents to think critically, to involve themselves in the important parts of their kids' lives. Parents in the schools in which our girls attend are more worried about 15 year birthday parties, church in the school, graduation trips and parties, the yearly school presentation, than they are about what their kids are learning and how. To me, a prime example of this is when the teachers tell their kids to go online and copy something from the internet, print it out and turn it in as an "investigation" of a subject when they didn't even read the contents. It's something I fight with all the time - I make our girls actually read what they've copied and write out a report and they get upset with me about it. I've had discussions with their friends about how hard I am because they certainly don't have to do anything of the sort for their parents. I don't know a single other parent of kids in my girls' classes who do that. I know very few who are even aware until the boletin comes with bad grades that their kids are even in trouble in school.
How can you have a good "journalistic class" of people here when the foundations of things in the society don't push towards excellence, investigation and truthfulness, as opposed to accepting what others know and exaggerate about?
That's why I say the problem is not the press completely. Of course the press has a huge responsibility in this. Notice my comment did not say the problem was not at all the press, just not completely, though the end result is a nearly completely ineffective and untruthful press in many situations. But the press, much like it's politicians, is a reflection of the society that produces them and accepts what they do or don't do and how they go about doing it.
Nothing in nature is 100%, or black and white.