There was an article in Lanacion I think it was about the Argentine town of Bovril.
very common to have a drink of hot bovril at the football match on a cold day.
The wife couldn’t quite believe it but ultimately enjoyed it I think!
Well there is a City of Bovril, where the product was made
Bovril es un municipio del distrito Alcaraz 1° del departamento La Paz en la provincia de Entre Ríos, República Argentina. El municipio comprende la localidad del mismo nombre y un área rural. Se encuentra al noroeste de la provincia y se comunica con el resto de la provincia con un acceso...
www.wikiwand.com
"At the end of the 19th century, the first saladero and meat extract factory of the company “Kemmerich y Giebert”, based in Antwerp, Belgium, was installed in the then small town of Santa Elena, in the north of Entre Ríos, which introduces the latest technical advances in international industry. These advances are due to two German pioneers of the meat industry: chemist Justus Von Liebig (one of the most prominent scientists of the 19th century) and his colleague, engineer Georg Christian Giebert. Baron Von Liebig created a new product: the “meat extract”, while Giebert was in charge of the practical details of its elaboration."