Yes, on the passenger cars sold numbers, But, we have the Toyota Argentina there building the Hi Lux compact trucks to satisfy the needs and to supply to each countries in the central to south america. Built a US$ billion factory there in the neighbouring country,Brazil.
Toyota has only been assembling hi-lux pickups in Argentina since 1997.
This means that their history, and reputation, in Argentina, is very recent.
Contrast that to Fiat, which has had a tractor factory in Argentina since 1954, and an auto factory here since 1959.
Or Ford, which built a factory in Argentina in 1925.
Peugeot, and Citroen, which have been built in Argentina since 1960.
Kaiser was building Jeeps here in 1956.
Brand loyalty is often based on what you grew up with. No Argentines grew up with japanese cars.
Pretty much every argentine over a certain age, though, remembers Justicialistas, including the Gran Sport that Ajokonblauch shows.
Hopefully, my friend will get his restored soon, and I will get to go for a ride in it.
And, I guarantee you, more Portenos will wave and smile as we drive by than would ever do so if you had an LFA.
When I drive around with him in his Isetta, another car that goes way back in the hearts of Argentines, the reaction by passersby is amazing- everybody loves Isettas here. Meanwhile, nobody beyond teenage boys much cares when that distinguished gray-haired gentleman cruises thru Palermo in his Carrera Turbo Convertible.