Punta Del Este As Exclusive Seaside Resort

Is it fair to say that if you had to rank the coasts from the worst to the best, the Argentine coast (inc. Mar del Plata) is the worst, the Uruguayan coast is better, and the southern Brazilian coast (e.g. Floripa) is even better than the other two?

Far from the equator (argentina), to closer to the equator (brazil), it gets warmer, and nicer, with warmer water. Its really not that difficult.
 
One of the reasons Argentineans dont feel the need to spend money they dont have on holidays somewhere in the north of Brazil, is - i think - because the weather isnt totally shit year round, which is the case in Britain and most of northern Europe. If you get about 30 min of clouded sunshine a day, for 5 months straight, you NEED sunshine. Argentineans dont have this problem. They have sunshine, space, nice places, and no money, aka, they stay home.

I've just figured out that unlike in many parts of North America or Europe, the summers are harsher than the winters in many parts of South America. For example, whereas in northern North America and northern Europe winters are bitterly cold or utterly sunless (or both) and summers can get hot and humid but are otherwise pleasant, the Rio de la Plata area has hot and humid summers and mild/cool but manageable winters. Therefore, there would be even more an incentive to flee summer than winter conditions. (Not that Argentines/Uruguayans with money wouldn't want to go somewhere a bit warmer in the winter, such as to Brazil or Miami.) Southeastern Australia (e.g. Melbourne) does have about the same winter temperatures as the Rio de la Plata, and many people from there do go to Queensland (a warmer and sunnier part of Australia) in the winter, but summer temperatures are on average somewhat lower and more pleasant (barring heat waves that come time to time pushing the temperatures to the upper 30s/lower 40s C).
 
I've just figured out that unlike in many parts of North America or Europe, the summers are harsher than the winters in many parts of South America. For example, whereas in northern North America and northern Europe winters are bitterly cold or utterly sunless (or both) and summers can get hot and humid but are otherwise pleasant, the Rio de la Plata area has hot and humid summers and mild/cool but manageable winters. Therefore, there would be even more an incentive to flee summer than winter conditions. (Not that Argentines/Uruguayans with money wouldn't want to go somewhere a bit warmer in the winter, such as to Brazil or Miami.) Southeastern Australia (e.g. Melbourne) does have about the same winter temperatures as the Rio de la Plata, and many people from there do go to Queensland (a warmer and sunnier part of Australia) in the winter, but summer temperatures are on average somewhat lower and more pleasant (barring heat waves that come time to time pushing the temperatures to the upper 30s/lower 40s C).
The Jetstream has an enormous moderating effect on the climates of Great Britain and Europe.
 
The Jetstream has an enormous moderating effect on the climates of Great Britain and Europe.

That's true in terms of temperatures, so that winter temperatures are high relative to their latitudes. That still means, though, that places like London and Paris have highs of 5-6C and lows of 1-2C in the winter, which is considerably below places like the Rio de la Plata and SE Australia in the winter. Furthermore, many places in Europe, including Great Britain, have little sunshine in the winter and are quite overcast and damp. Besides which, the moderating effects take place largely in northwest Europe; eastern Europe (e.g. Poland and Russia) have much colder winters.
 
http://www.theguardian.com/cities/2016/jan/20/punta-del-este-uruguay-elitest-gated-city-urban-future-st-tropez-south-america
 
The coast of Brazil South of Santa Cararina (Tropics) and the coast of Argentina North of Patagonia (brrrr!!!) Are both very uniform and desertic with almost no accudents, no bays, inlets or natural harbors. Mar del Plata is on the most dramatic natural feature on the Argentine Template coast.
The Golden Coast of Uruguay (from Montevideo to Punta) offers such attractive natural features and in the past many small resort towns gained popularity along the West Bank of the estuary, Piriapolis being the most celebrated as (along with Punta Ballena, Portezuelo) it's the Southermost point where the hills charachteristic of Brazil meet the sea.
 
Water temperature can be higher in Las Grutas than in Pinamar, because it's inside an inlet, where water has more time to warm during the summer.
Uruguayan coasts (the Golden Coast, Costa Dorada, Montevideo-Pocitos to Punta Ballena-Punta del Este) became popular because they are the closest bays, natural harbors and warm(er) calm sea waters closest to Buenos Aires. It's a mini-Mediterranean, like South Australia is a mega one.

To the North of Punta del Este (Rocha and Rio Grande do Sul) the coast stretches regularly, untamed, and windswept.
The East, Argentina bank of the River plate estuary has no beaches at all, but mudflats up to Mar del Tuyu (Argentina's Punta del Este analog), where the coastline turns suddenly into cold, windswept, wavy ocean - which is enchanting too. The closest from Buenos Aires and least expensive oceanfront properties can be found in the south of Partido de la Costa which at the point of Nueva Atlantis is almost rural, almost safe, and indeed quiet beautiful.
 
Punta rocks especially right now.. that is all I can say. The only problem is to many wanna surfers but the Bikinis are off the charts right now.
 
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