Rad said:This must be the most overhyped, overpriced, boring and soulless lower middle class ("upscale" in South America) resort I have ever been to. What do people see in this place?
The place is blah and looks like Miami, but hardly middle-class. Prices are crazy: a Dutch couple recently paid 7.5 million dollars for an apartment on Playa Mansa.
Punta del Este was a family resort before being discovered by the Argentine "farandula", the TV and entertainment crowd. The ultra-fashionable and ultra-expensive Jose Ignacio (farther up the coast) was a small fishing village with only a few homes and one "almacen" until Mirtha Legrand built her house there.