ajoknoblauch
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Reciprocity is missing nothing in meaning vis-a-vis retaliation, except sounding less nasty and more neutral/professional.
As such it is not at all a euphemism.
The people who instituted it were hardly being neutral or professional. They were indulging in a grudge.
However, as I've written before, it's not unfair. Rather, it's merely foolishly counter-productive.