Being a Premium Platinum FF of United - received this letter from UnitedAirlines today, in Spanish - Inserting here in English s0 everyone can comprehend :-
Each flight you make with us carries a promise that we make to you, our passenger. It is not just a matter of making sure that you arrive at your destination safely and on time, but also ensuring that you receive the highest level of service and that you will be treated with dignity and respect.
Earlier this month, we did not keep this promise when a passenger was forcibly removed from one of our flights. We will never tire of apologizing for what has happened, but we are aware that actions are worth a thousand words.
That is why during these last weeks, we have been dedicated to find the answers to two questions: how happened a fact like this? And how can we make sure it does not happen again?
This incident occurred because our corporate policies were put ahead of our shared values. Our procedures prevented our employees from doing what they know is right.
The solution to that problem starts right now, with changes in the way we fly, attend and respect our passengers. This is a turning point for all of us at United, and as Executive Director, I am responsible for ensuring that we all learn from this experience and redouble our efforts to make our passengers our top priority in everything we do.
Based on this position, we have announced that we will no longer require the assistance of police personnel to remove passengers from a flight, and will no longer be required to leave the aircraft once on board, except for safety or security reasons.
We also know that despite our best efforts, there are times when situations do not develop as they should and it is our duty to be with you to solve them. To do so, we have several new options.
We will increase incentives up to USD 10 000 for passengers to change their reservation voluntarily and we will remove the red tape in lost luggage permanently with a new refund policy of USD 1500 "no questions asked." In addition, we will implement a new application so that our employees can offer goodwill gestures in the moment, such as the granting of miles, travel credits and other amenities in situations where their experience with us does not live up to expectations.
While these actions are important, I have also been reflecting more deeply on the place we occupy and the responsibilities we have for you and the communities we serve.
I think we need to redefine even more the image of United's corporate citizenship in society. You can expect more from us (and you must) and we intend to live up to the highest expectations in our actions of social responsibility and civic leadership in all regions where we operate. I am confident that you will see how this commitment that we assume translates into actions from now on, and these important preliminary changes are only the first steps.
Our goal should be to be proud to say, "I fly with United."
Finally, we measure our success through their level of satisfaction, and the last few weeks have motivated us to improve their experience with us like never before. I know with certainty that our 87,000 employees are well aware of this message and are fully prepared to fulfill our promise to provide you with a better service on every flight and to deserve the trust you have.
We work harder than ever to have the privilege of having you on board, and I know we will be better and stronger to be the airline dedicated to the passengers you expect and deserve.
Very grateful, sincerely.