Cfk Orgullosa: Argentina Es El País Que Más Consume Gaseosa!

[Matiasba]

You are kidding, right?

There are so many other factors (some explained with basic social psychology) that can contribute to coca cola consumption increases/decreases that make this particular 'indicator' so vulnerable to any scientific study's internal and external validity bias. And not to even mention the cognitive errors that go into assuming that this could serve as an indicator of 'economic recovery' in any respectable scientific study.

It IS an indicator. Don you know when the 2.25 litters and the 2.5 litters bottles started here? in 2002, and you know why? to compete with these brands, to make the Coca Cola cheaper. Before that, only existed the 1.5 litters bottle.

Im not saying to base any analysis on this indicator, cause that would be crazy, just saying that is an indicator. If you compare the economic cycle of Argentina in the last 15 years it fits with the Coca Cola consumption. Guess why? because Coca Cola is consumption, it is a good, expensive for the poor, and there wasnt consumption in 2002, we had a depressed economy, and now consumption is booming, and that includes the Coca Cola.

 

[Matt84]

Take that Venezuelans!!! (10+ years ago I remembered a NatGeo map depicting Coca Cola consumption and that oil-exporting country topped the charts)

 

[Matt84]

It IS an indicator. Don you know when the 2.25 litters and the 2.5 litters bottles started here? in 2002, and you know why? to compete with these brands, to make the Coca Cola cheaper. Before that, only existed the 1.5 litters bottle.

Im not saying to base any analysis on this indicator, cause that would be crazy, just saying that is an indicator. If you compare the economic cycle of Argentina in the last 15 years it fits with the Coca Cola consumption. Guess why? because Coca Cola is consumption, it is a good, expensive for the poor, and there wasnt consumption in 2002, we had a depressed economy, and now consumption is booming, and that includes the Coca Cola.

Great news! What abut Coke consumption?

 

[Matiasba]

Great news! What abut Coke consumption?

you mean cocaine?

 

[Matt84]

Or its derivatives

 

[gpop]

What would be a better metric for measuring economic recovery is if people would be able to eat HEALTHY.
Those same people who are buying Coka Cola still would not by a mega-expensive bag of almonds, or a container of black berries from Patagonia because paying... oh i dunno... $350/kilo for a domestically grown product is out of the question.
Anyone can say... "ohhhh look at my big pay-check; family, this week instead of Rocklets, we are going to get some Skittles, imported stuff".

It's no secret that people on the lower end of the economy cannot afford natural alternatives as opposed to ever-available and cheap junkfood.

 

[RodalfoWalsh]

Its a matter of perspective. To an american or european or upper middle class argentinian like me, its difficult to understand, but Coca Cola in the table every night, for a family who could not buy food ten years ago, is a joy.

Coca Cola spent over 3.5 billion dollars just last year to make sure that people continue to think that Coca Cola in the table is joy.

My perspective? Looks like money well spent.

 

[gpop]

It IS an indicator. Don you know when the 2.25 litters and the 2.5 litters bottles started here? in 2002, and you know why? to compete with these brands, to make the Coca Cola cheaper. Before that, only existed the 1.5 litters bottle.

Im not saying to base any analysis on this indicator, cause that would be crazy, just saying that is an indicator. If you compare the economic cycle of Argentina in the last 15 years it fits with the Coca Cola consumption. Guess why? because Coca Cola is consumption, it is a good, expensive for the poor, and there wasnt consumption in 2002, we had a depressed economy, and now consumption is booming, and that includes the Coca Cola.

IT IS NOT... it is a smoke screen.
A better indicator is measuring the nutritional intake (against a acceptable nutritional intake) of an entire typical family as a whole during different economic movements. I don't think you will see a difference from 2003 until now.

 

[Matiasba]

it grew a lot since the 2001 crisis, in fact we turned into a producer country while we were a consumer, or "de paso". Now Buenos Aires and Montevideo are the exit points to europe from all south american production. The narco problem grew considerably under the K administration, but Im afraid there wasnt much they could do, since it is only explainable from Geopolitics and not from national administration variables.

 

[ajoknoblauch]

Coca Cola spent over 3.5 billion dollars just last year to make sure that people continue to think that Coca Cola in the table is joy.

My perspective? Looks like money well spent.

Spending money to kill off your market makes sense?